As a business owner, you always seek ways to reach and engage with your target audience. The world of digital marketing has opened up many options for businesses to connect with their audiences, and one of the most effective tools in this regard is interactive video.
Interactive video is a form of content that allows viewers to interact with the video, making it a more engaging and immersive experience. You can use Interactive videos for various purposes, including product demos, tutorials, customer testimonials, and more.
One of the most significant benefits of using interactive video is increased engagement. According to a study by Spiel creative, 83% of people said they viewed a product more favourably after engaging with an interactive video on it. This is further reinforced where 87% of people would prefer an interactive educational video to a standard video.
Interactive videos allow businesses to create a more personalised experience for their viewers, which can lead to increased trust and loyalty. It was found that 75% of people said that they preferred an interactive video to learn about a product than speaking when a sales representative. This further reinforced by WIREWAX(now part of Vimeo) who said interactive videos are 32% more memorable than traditional videos.
Several common forms of interactivity can be used in interactive videos. These include:
1. Clickable hotspots: Viewers can click on These areas within the video to access additional information or links.
2. Quizzes and polls: These interactive elements allow viewers to answer questions or provide feedback within the video.
3. Branching scenarios: These interactive videos allow viewers to choose their path through the content, creating a personalised experience.
Some examples of providers that offer interactive video solutions include Vimeo, Wirewax, and Voomly.
Vimeo offers a variety of interactive video solutions, including clickable hotspots, quizzes, and call-to-action buttons. They also provide analytics to track engagement and conversion rates.
Wirewax was another provider that specialises in interactive video content. They offered a range of interactive elements, including hotspots, quizzes, and branching scenarios. They also provided advanced analytics to track viewer behaviour and engagement. This platform was acquired by Vimeo and its feature set is now rolled into the Vimeo offering.
Voomly is a platform that allows businesses to create interactive video content without any coding required. They offer a variety of interactive elements, including quizzes, polls, and clickable hotspots. They also provide analytics to track engagement and conversion rates.
In addition to increased engagement and conversion rates, interactive video allows businesses to collect valuable data on their viewers. Through analytics, companies can track viewer behaviour, engagement, and conversion rates, allowing them to optimise their video content for maximum impact.
Overall, interactive video is a powerful tool for businesses looking to reach and engage with their target audience. By creating personalised and immersive experiences, companies can increase engagement and conversion rates while collecting valuable viewer data. So, if you want to take your video marketing to the next level, consider incorporating interactive video into your strategy.
